I teach media studies at the university level. I actually get into a breakdown of what is meant or understood by "chick lit" of "chick flicks" with my students - they get the negative gendering of the phrasing right away.

I balance it out by talking about "Dick Lit" and "Dick Flicks", which reinforce norms of masculinity such as violence, action, independence etc.

The students get a kick out of my playing with language ;)