work, blog, cosmetics

[salinea]

Happy belated birthday laurus_nobilis, kakushi_miko and cafecomics! ♥

So, as part of my new work thing which I mentionned before, I have to manage a blog on cosmetics. It's there : http://www.reperes-panel.com/blog_cosmeto/ (It's in french, of course). I can't say I find it very easy to do that, I don't feel extremely qualified to talk about cosmetics generally speaking >_>;; But it's not uninteresting to do.

Anyway, I've seen a few of you talk about Black Phoenix Alchemy Lab before, and it looks like it's something interesting in terms of creative interraction, and therefore a good topic for that blog (I don't believe anything similar exists in France but I could be very, very wrong). Would any of you mind tell me a bit more about it, about how you use it (knowing that i'll talk about it on that blog, of course)?

I think I want to do an article about the Dove campaign as well.

If you have ideas about stuff to talk about in general, I'll take it.

Comments

[schemingreader.livejournal.com]

My husband does work-related blogging and a good friend of mine has started doing the same thing at her work. He is blogging using the website software for his organization and I think she might be using LJ. His coworkers provide the actual content, but she has been doing most of the writing herself. I think the model that he follows is a lot more rational, where one person provides the structure and blogging expertise and other people provide the writing. (Though he edits their posts, I think!)

Anyway, if the point of the blog is to put your company's work out in public, getting other people to write the posts will do a lot toward that.

Still I'll keep my eyes open for any interesting cosmetics stories. My sister gets some kind of a feed, I think it's called Daily Candy, with a lot of cosmetics "news."

[etrangere.livejournal.com]

I have a co-worker / boss who deals with the technical expertise. The issue is I'm supposed to provide content, which... yeah.

Our product is market studies, so, no, we actually can't put our work out in the public (it's usually confidential). So that's the issue.

Thank you anyway. Daily Candy? I'll look into it, sounds interesting.

[schemingreader.livejournal.com]

I emailed you a bunch of links. I thought you were doing market research! Yes. You might wind up blogging about Daily Candy from the perspective of market research, who knows. There's always women's magazines, they have moved a lot of advertising to their websites as well.

[xraytheenforcer.livejournal.com]

You should contact Yagathai at Westeros. I pretty sure he's worked with Black Phoenix Alchemy Lab before (and has mentioned this in unlocked LJ entries).

Also, Daily Candy can be good, although sometimes they are all over the map. There's a whole host of dorks in NYC doing that -- I can ask around if you need more leads (two of my friends work for W).

[miss-sand.livejournal.com]

t'es pas obligée de faire un sujet par jour, quand même ???

bon, trucs que tu peux traiter :

- la cosmétique éthique/biologique
- la cosmétique à faire chez soi toute seule comme une grande (rejoint le sujet précédent, mais pas tout à fait)
- la cosmétique ethnique (quasi inexistante en grande surface en France, mais des tas de petits magasins dans certains quartiers) (en profiter pour avertir contre les produits de blanchiment de la peau, souvent interdits en prime)
- lire et décrypter une étiquette ! (on a une ou deux personnes spécialisées en réglementation des cosmétiques au bureau, mais là je n'ai pas leur contact. Fais-moi un mail la semaine prochaine et je te donnerai leurs noms)

ensuite, tu as les sujets "de saison", pour Noël/jour de l'an par exemple, tout regorge de "maquillage de fête"/"être belle pour le réveillon"

Tu peux ensuite également décliner selon les produits : les fonds de teint (poudre, liquide, application aux doigts ou à l'éponge ?), les poudres (compactes, libres, transparentes/naturelles ou colorées), les rouges à lèvres (longue tenue, gloss...)

Je n'en utilise presque pas, mais j'aime beaucoup les cosmétiques ^^° Ca m'éclate assez tout ce qu'on peut inventer et qui sert à rien XD

Ca a un côté fascinant !

[ariss-tenoh.livejournal.com]

I use the minimum amount of cosmetics so I don't know much about them, but there was this small article on Yahoo about how much lead there is in lipsticks and how the percentage isn't regulated. Not sure if that's your niche though.